the essentials series
Marketing Essentials
This e-learning covers the key principles of marketing. It provides definitions and overviews as well as key tools explaining how they are applied in relation to strategic and tactical or operational marketing.
After this learning, learners will have a clear understanding of what marketing is and isn’t, how it works, and what they can do to apply these practical principles, tools and techniques in their organisation.
Those that are new to the marketing function or for those that have not received formal training before. It will also benefit anyone who has to interact with the marketing function and would like an understanding of the function and how it works.
- Market drivers analysis tool
- Market research briefing tool
- Value proposition development process
- Positioning statement tool
- PLC management process
- Pricing basic checklist
- Benefits development process
- Briefing document
- Marketing planning templates
Digital Marketing Essentials
Our Digital Marketing Essentials Course provides an overview of all of the key topics that anyone with an interest in digital marketing needs to know about.
So it covers an introduction to digital marketing, the digital marketing flow structure, search engine optimisation - what it is, and how it works both onsite and offsite - pay per click advertising including adwords and display advertising techniques and an introduction to adwords and the bidding model, landing pages overview and how to construct one that works, social, mobile and affiliate marketing, email marketing, and an introduction to analytics.
This course provides a comprehensive overview for those who are new to digital marketing or those with only specialist knowledge in one key area of digital marketing. As such the ideal learners will be drawn from:
- Marketing executives
- Marketing communications executives
- Marketing managers
- Marketing manager working with digital marketing agencies
- Those new to digital marketing
- Other managers working with digital marketers who need to understand the key principles of digital marketing
- Those who want to know more
- Jargon buster – reference
- Useful links worksheet
- Best practice guides for landing pages, user experience and conversion rate optimisation
- Best practice guide for email marketing
- Persona development template
- Digital marketing brief template