Your Workplace
- 8th December 2022
- 3 minute read
There’s been an undeniable shift in work culture in recent years, a change only intensified by the COVID-19 pandemic. Companies are turning their focus to their people, who are – in return – putting career development at the top of their list.
Don’t believe us? Take a look at this:
92% of employees think that having access to professional development is important or very important
As you can see people really value opportunities to learn new skills and develop old ones more and more.
That’s not just our view. The monthly KPMG and REC UK Report on Jobs published on 12th December this year states:
KPMG and REC UKEmployers who are able to offer existing workers and candidates opportunities to upskill and reskill, rather than focusing solely on core pay, may well benefit most in this tight jobs market.
So we can agree that it’s important.
At The Marketing Faculty we believe that Learning and Development is not just important, it needs to be a priority. And the why – well that can be boiled down to two key reasons – titled here quite cleverly (at least, our boss thinks so) through song.
With a little help from my friends
Do you want to make your marketing team feel appreciated?
Of course you do – you’re a good employer. Plus, when your marketers feel valued, they’re more motivated, and their quality of work will shine and their productivity will improve. And who doesn’t want that?
What better way to demonstrate how much you value your employees than by investing in their professional development. Get a conversation going:
What do they want to learn? How do they want to grow? What excites them about things they do now or want to do? What would they like to feel more confident about at work?
And once you’ve found that thing that gets them energised, that gets them eager to learn, take the next step with them. Get them moving in the direction they want to go. Begin by looking into Learning and Development options, and encourage them to, as well.
Opportunities to learn and grow (aka, Learning and Development!) was ranked the #1 driver of great work culture in 2022.
Ultimately, if your team feel that there’s room for advancement at work then they’re much less likely to join the floods of “job-hoppers” or leavers in The Great Resignation (blog post on this coming soon).
So, really only one question remains. How much can you afford to invest in L&D for your marketers?
Workin’ hard for the money
Unfortunately, all signs are pointing to yet another recession on the horizon – even though it feels like we only just got out of the last one. But this means that cost savings are soon going to be a top priority for everyone.
The bad news is that L&D is often the first budget casualty. But actually L&D can help you save money, and nowadays for very little investment. Harnessing its true power will increase staff productivity and fire overall company growth especially in challenging times.
Take a look at the facts.
The average revenue of almost 50% of US organisations increased with the help of eLearning.
And remember, if you are still trying to fill resource gaps despite the economic climate it’s cheaper to invest in your current employees than hire new ones. And easier too with candidate supply still decreasing according to December’s KPMG and REC UK Report on Jobs.
One of the most popular forms of L&D these days is eLearning – this is for many reasons, one of which is its cost-effectiveness in comparison to traditional face-to-face learning.
But we’re not just talking about someone banging on at learners in a boring pre-recorded voice track over a bunch of slides. We mean something far more 21st century.
With our years of experience in Learning and Development, let us help you prioritise learning in your workplace. We can help you set up courses to align with your goals, or you can check out our range of ready-to-go courses. Get in touch with us to find out more.